I first noticed the brand “Life is Good” on a completely ordinary day. There was no barrage of advertisements, no celebrity endorsements—just a simple T-shirt featuring a smiling stick figure named Jake and a single sentence: “Life isn’t perfect, Life is good.” At first, I simply thought it was “simple.” But after learning the story behind it, I realized this wasn’t just an ordinary clothing brand; it was a philosophy of living that grew out of adversity. I. A Business That Started with $78 The brand’s beginnings could best be described as “tough.” Founded by two brothers, their initial approach to business was incredibly humble: they drove a van around…